Tell us the story of how Rosanna Diggs Embroidery came to fruition.
“It started with going for runs pushing my youngest in the jogging stroller around Alameda where we were stationed. Flowers are always in bloom there and the landscapers have major skills! I would take photos of flowers, come home, sketch them on fabric, and stitch them. When I posted to Instagram, folks loved it. So, it became a small business. But after just a few shows selling finished embroidery pieces, I knew it wasn’t sustainable – embroidery is by nature a slow art, and I can only stitch so fast. I knew I wanted to sell patterns, and probably kits. My dad had a lot of advice, but his best advice was ‘If you’re going to do it, do it right’. I took my time researching fabrics, hoops, transfer methods, eco-friendly packaging, and how to explain stitches – every aspect of the kits. When I finally released my first embroidery kits in the Spring of 2019 they were an instant hit. We’ve just kept going from there.”
Sam Eitzen, the co-founder of SnapBar, is a truly inspiring story of grit and perseverance as he grew his company through the pandemic.